{"id":116,"date":"2023-07-10T10:18:30","date_gmt":"2023-07-10T01:18:30","guid":{"rendered":"https:\/\/hiromikaneko.com\/?page_id=116"},"modified":"2023-07-12T17:44:05","modified_gmt":"2023-07-12T08:44:05","slug":"yakiniku_marumiya","status":"publish","type":"page","link":"https:\/\/hiromikaneko.com\/en\/yakiniku_marumiya\/","title":{"rendered":"Yakiniku Marumiya"},"content":{"rendered":"\n

Enjoy Saga Wagyu beef in a casual and relaxing atmosphere.<\/span><\/p>\n\n\n\n

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Title<\/td> BBQ restaurant, Yakiniku Marumiya Website<\/td><\/tr>
What I did<\/td>Direction, Brand Deep-Dive, Copywriting, Design, Web Development <\/td><\/tr>
Purpose<\/td>A website for branding.
To provide information about Yakiniku Marumiya that
is not available on Tabelog (restaurant review website),
and communicate the appeal of the restaurant.<\/td><\/tr>
Target Audience
<\/td>		1. Women in their 30s and 40s with children in elementary and junior high school.
2. People who seek a calming space suitable for groups and
are conscious of cost and nutrition.
3. People who prefer a relaxed atmosphere when dining out,
such as when they are too tired to cook or during mothers’ meetings.<\/td><\/tr>
Concept<\/td>“Enjoy Saga Wagyu beef casually and relaxedly”<\/td><\/tr>
Design<\/td>Unified the website with red and black, which are the image colors of Yakiniku Marumiya.
I used a rounded design that makes you feel relaxed and
reassured throughout the design so that the features of the shop,
such as “a relaxed interior” and “serving high-quality meat from Saga Prefecture,” are communicated.<\/td><\/tr>
Applications<\/td>illustrator, Photoshop, and Dreamweaver<\/td><\/tr>
Language<\/td>HTML, CSS, and jQuery<\/td><\/tr>
URL<\/td>http:\/\/829marumiya.sakura.ne.jp<\/a><\/td><\/tr>
Publication date<\/td>November 2020<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Project Process<\/h2>\n\n\n\n

Below is a detailed summary of the process from the target audience, concept, structure, and design planning.<\/p>\n\n\n\n

Request Details<\/h3>\n\n\n\n

\u30fbWant to create a site that communicates the goodness of the restaurant.
\u30fbWant to create a site that women would also want to visit.
\u2192 This is because they have a policy of increasing the number of female customers in the future
(currently, the ratio of male to female customers is slightly higher for men).<\/p>\n\n\n\n

About the Strengths and Characteristics of the Shop<\/h3>\n\n\n\n

Because the client themselves were unclear about what their strengths were,
I conducted interviews with the client and analyzed word-of-mouth and strengths from the perspective of “Why do customers go to Yakiniku Marumiya?”<\/p>\n\n\n\n

I summarized the results of the investigation in the following diagram.<\/p>\n\n\n

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Investigation\/Analysis Results<\/h3>\n\n\n\n

Here are the investigation\/analysis results, word-of-mouth reviews, and positioning map that were made in order to create the above diagram.<\/p>\n\n\n\n

Top 5 Word of Mouth Reviews<\/h4>\n\n\n\n
<\/tr>
Review Content<\/th>Percentage<\/th><\/tr>
Delicious meat<\/td>36%<\/td><\/tr>
Good value for money<\/td>23%<\/td><\/tr>
Delicious hamburg steak<\/td>13%<\/td><\/tr>
Good service<\/td>15%<\/td><\/tr>
Comfortable, can relax<\/td>6%<\/td><\/tr><\/tbody><\/table>
\u203b From Google Map reviews (52 people) as of September 2020<\/figcaption><\/figure>\n\n\n\n

Some Reviews:<\/strong><\/p>\n\n\n\n

“The grilled meat is delicious, and if you’re going to spend as much money as eating all-you-can-eat, I’m more satisfied with eating delicious meat at Marumiya.”<\/p>\n\n\n\n

“This is a restaurant where you can get more satisfaction than the price. The people in the shop are brisk and kind. It’s a shop that makes you smile.”<\/p>\n\n\n\n

Positioning Map<\/h4>\n\n\n\n

I compared the “price” and “atmosphere inside the shop” with neighboring competing stores and analyzed what position Yakiniku Marumiya is in.<\/p>\n\n\n

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Based on the above diagram, it was found that Yakiniku Marumiya has the following features compared to neighboring competing stores:<\/p>\n\n\n\n

\u30fbPrice is in the middle position
\u30fbThe atmosphere inside the shop is calming<\/strong><\/p>\n\n\n\n\n\n\n\n

In terms of price, it was found that the price is high compared to all-you-can-eat barbecue restaurants W and G which prioritize cheapness, but it is cheap compared to high-end barbecue restaurant R. The store, which is directly managed by a butcher shop and does not go through wholesalers, has the feature of being cheap for the quality of meat. As a basis for the position where the shop has a calming atmosphere, compared to barbecue restaurants with few private rooms and open barbecue restaurants of the buffet type, the store has semi-private rooms and private rooms, and the presence of partitions makes it a relaxing atmosphere.\u3000\u3000<\/p>\n\n\n\n

Summary of Investigation\/Analysis Results<\/h4>\n\n\n\n

From the above word-of-mouth survey and positioning survey, the main strengths\/features of Yakiniku Marumiya were found to be:<\/p>\n\n\n\n